Instead of buying property and belongings, Millennials, or the Millennial Generation, born between 1980 and 2000, is turning to the “experience economy “or the “economy of happiness”. As New York businessman Adam Hochfelder explains, for them, experiencing something has greater worth than buying a branded handbag. The shift in the consumer’s habits has left a serious mark in the stock market. The last few years have brought an increase in everything related to travel, airline, industry experience, massive festivals, sports championships, restaurants, and cafes, whose tracking indexes in the US and the European stock markets have reached the highest value, after 2011. Massive festivals embrace every category of electronic dance music, with more than 150 appearances, in 3 days on 4 stages. The latest sound systems, lighting spectacles, and fireworks lead the ultimate journey through the entire spectrum of electronic music. There meet the most beautiful creatures in the world with